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Public Relations
Talking about investing and financial literacy isn’t always easy. While there’s lots of information available, the topic can feel complicated and overwhelming – especially when people are already dealing with everyday worries. Swedbank’s project, „Aš – investuotojas?“, was created to introduce the basics of investing in a fun, easy-to-understand way. Inspired by popular quiz shows in Lithuania, this project aims to make learning about finance both entertaining and accessible to a broad audience.
Goals
- The goal is to mix learning with entertainment, bringing investing into daily life in a way that everyone can understand. The game is designed to connect everyday situations with investing concepts, making the topic approachable and interesting. Through this quiz, we wanted to show that well-known personalities – often seen on TV or social media – are also open to learning about investing and are excited to talk about it.
Implementation
The game unfolded in three stages across ten episodes, featuring well-known public figures and special guests. In total, 18 players competed to advance through each round and become the champion. Swedbank experts joined the show to explain answers and offer helpful investing tips, making the information even more valuable for viewers.
Results
The show was a big success! It attracted more viewers and kept their attention longer than any previous Swedbank show on investing. On YouTube alone, the episodes gathered over 750K views. Plus, the content reached even more people on other Swedbank platforms like TikTok, Instagram adding around 550K additional contacts. This approach proved that learning about investing can be simple, enjoyable, and engaging for a wide audience.