Public Relations
Integrated Communication
Design
Public Affairs
Public Relations
Together with Unicorns Lithuania, the Lithuanian Business Confederation and the Lithuanian Confederation of Industrialists, we implemented the "4 Percent" campaign, calling on Lithuanian politicians to rapidly increase defence funding to at least 4% of GDP. We developed the idea for the project, helped bring businesses together, and handled the entire implementation of the campaign - from the formulation of the goal to the decision of the Council of State for Defence to allocate 5-6% of GDP for defence. This is one of the most remarkable communication and public affairs campaigns of the last decade in Lithuania, which has made our country a safer and more reliable NATO ally. Learn more at www.4procentai.lt
Goals
- Demonstrate business and public support for increasing defence funding
- Encourage politicians to take bold decisions
- Become the NATO country with the largest share of GDP devoted to defence
Results
Lithuania's defence spending from 2026
50.000+
Verified e-signatures under the petition for increased defence spending
200%
Increase in media clippings on defence spending
68%
Of Lithuanians who viewed increase in defence spending as top riority for politicians
